Employing a manager to run affiliate systems on a retainer with bonuses is a win for product owners, a win for managers and eventually a win for affiliates. Having them contented is the only method to keep them actively selling your product or service, and in turn improving business.

Russell Brunson knows how to manage his affiliates after losing over two years of work, and 6,500 affiliates in one day when his system crashed. He wrote down what worked and what didn’t, then started again and in less then two months he was back. Now 18 months later he has an affiliate list of 30,000 and draws in a six figure sum of cash per month from his affiliates.

So thriving has his been in recruiting affiliates that Russell Brunson, along with affiliate manager Stu McLaren, has developed an affiliate training program for managers. Both men consider there was a shortage of experienced managers and yet they were the most important element in an effective affiliate marketing program.

Here is a broad look at the key three elements to be the successful manager:

1. Affiliate Research

It is vital that managers draw in the best sales folks to sell the products. The number of affiliates is irrelevant if they don’t sell the products each month. Stu collects up to 2500-3000 websites that could be interested in selling the product, and then he looks at which ones collect a great amount of quality traffic. This can be time consuming, but it forms the bases of the successful marketing plan. In the end there may be 150 to 200 sites that could be quality affiliates.

“We would divide them into either A affiliates and B affiliates. There is no difference between A affiliates and B affiliates except for that A affiliates have more traffic or greater numbers in their e-mail lists,” he said. “Those are the folks you want to go after first as they will have the largest impact on your business in a short period of time, and have the most influence on the most amount of folks.’’

2. Recruiting Affiliates

When managers have identified which potential affiliates they want to follow, they must follow. Increasing quality affiliates will enlarge sales. The secret here is to be pro-active and go beyond what is expected.

“It is not hard, we just pick up the phone and call all the folks on our A list,” Stu McLaren said. “The reason that we call, was because every lazy affiliate manager out there will send an e-mail. By ringing them we are immediately separate ourselves from other affiliate systems out there. You immediately start to make a relationship.”

“Before we call we do our research; what is their web site? What are they selling? What type of folks they are drawing to their web site? Prepare promotions for them ahead of time, the more you diminish the work for them the more likely they will say ‘yes’. That is the position you want to be in.’’

3. Training affiliates

If the affiliates have a reason to sell the product then they will stay active affiliates. Other affiliate programs will make only one program, and then expect affiliates to sell again and again each month with the same material. Russell Brunson focuses on creating a reason for affiliates to sell each month and will concentrate on events in promotional material.

“We make new promotions every month. My recommendation is start with holidays or events. Imagine if you created tools around these promotions for your affiliates. You are saving them time and work and the likelihood of them selling your product is sky high,” Stu said.

Discover a lot of useful info about how to build more web traffic!

Looking for website traffic tips? Visit us!

Visit this blog and find out a lot of useful info about make money with adsense!

1. Don’t Make These Common 4 Affiliate Mistakes! Helpful Facts to Keep in Mind Myths regarding affiliate marketing are appealing and attractive. Individuals who do not know the entire...
2. Affiliate Marketing: An Industry Full Of Opportunity And Enterprise. Useful Information to Bear in Mind Opportunists and entrepreneurs everywhere have been in search of new and original ways to prise...
3. How To Continually Grow Your Affiliate Checks. Interesting Information to Bear in Mind The promise of earning profits devoid of actually doing much of anything has enticed a...