how to get more backlinks

OK, this is a big subject and I want to emphasise it’s not clear cut. But here is what I know in my analysis at the Backlinks clinic:

Authority – basics

The more authority your web pages have the better you will rank on Google. Authority means that searchers trust you and your content. The great news is that authorities trusted by humans are also recognised as trustworthy by Google. A good illustration is the .edu and .gov suffixes. These domains imply they are authoratitive sources of information and it’s an established fact that as far as Google is concerned backlinks from these domains to your web pages will contribute authority to your web pages. Another shining example is Wikipedia as the contents here are mostly added by by group of humans as opposed to a single person.

So it follows that authority is largely influenced by the source of your backlinks and if authoritative sites link to your web pages then you inherit their apparent trust and in the eyes of Google you become more authoritative and hence the trust in your site by Google increases.

How Google declares what is and isn’t authoritative is undisclosed for good reason and falls in line with Google’s philosophy of “Do no evil”. The last thing the Internet needs is someone exploiting the mechanisms that Google untilzes in its efforts to try and bring some order to probably the most important technological development of this period in history.

How not to get Authority and Backlinks

And on this thought it’s worth my while stating some ‘black hat sources and practices of creating backlinks that Google not only disapproves of but appears to be acting to ‘classify’ as negative authorities. In no particular order of merit, the prime offenders are:

• Paid backlinks – web pages where people purchase and sell backlinks
• Comment spam – entries that contain links on web pages that are just not associated to the main theme.
• Low quality and *duplicate content – ‘scraped’ or copied
• Rapid backlink growth – there are plenty of ways that this is achievable, Google isn’t dumb. Any sudden rise in the number of backlinks is going to show up on Google’s monitoring systems, specifically if it’s a recently registered domain.
• Backlinks from bad reputation web pages – these are particularly henous as you are guilty by association – need I say more.

*There is another factor where I may be on dodgy ground, but reputable news portals appear to get a lot of authority and I have definitely observed significant numbers of the same article over and over again on different web sites with no penalties, I am still monitoring this, only as some of the results I am seeing go against the consistent behaviors I usually expect to see. More on this is in a future post….

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