You’ve heard the stories about people making thousands, even tens of thousands of dollars a month from blogging. Well those stories really are true. It’s true that some people who really do make that much. But the vast majority of bloggers earn little or nothing for their efforts. One reason for the difference is the value the successful folks deliver.

It’s easy to create a blog. It’s so easy to create blog that statistics indicate there are something like 100 million of them. Even so, only a very tiny percentage of the people who try this make any money. A big part of the reason why is that most blogs deliver little or no value.

Unless there’s something special about a blog, it will have little value to visitors, and will make very little (if any) money. Either the content must be unique, or the presentation of the content must evoke people’s emotions. If you’re saying the same stuff as everyone else, with a generic style and middle of the road opinions, few people will care about your blog.

When it comes to delivering unique content, it helps to be an expert in the niche the blog covers. Experts can deliver value simply by providing information that isn’t readily available elsewhere. But since most people aren’t experts in the field they’re blogging about, they need to deliver the content in a unique way.

A moderate and uncontroversial style is the kiss of death for bloggers who aren’t experts in the field. Whether people love your style or hate it, the important thing is that they feel strongly. The same goes for your opinions. If you don’t have unique content, and you can’t engage your visitor’s emotions (whether positive or negative), you’re not delivering value and you’re dead.

I hope you’re clear on the fact that you must deliver value, either in the form of unique content or emotionally-engaging style, if you want any chance of making serious blog income. If you learn how to do this properly, you’ll have conquered a problem area most bloggers never get past.

To learn more about how blogs make money for their authors, click here.

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