Many people resist things they don’t understand and that’s how I felt about WordPress for many years.  As I become more familiar with it and saw what it could do for my marketing, I became a convert.

WordPress Is Search Engine Friendly

Search engines love WordPress and there’s a good reason for that.  The WordPress developers went to the big search engines and asked them what they could do to make a search engine friendly product.  Because of that, the search engines are able to crawl through posts, pages, and categories to find and index your content.Search engines especially love sites with original content.

Pinging Your Blog

Pinging is by far one of the best features of a WordPress because it tells a web blog tracking system that your blog has been updated.Pinging services are to blogs what search engine spiders are to websites.Pining is the fastest way to get your blog crawled and indexed.Find as many pinging services as you can because the more your blog is broadcast, the more visitors you’ll get.  You can enter their URLs in the WordPress Settings – Writing – Update Services.

Switching Themes Is Easy

After having developed many traditional HTML websites of my own, changing the design and layout is a major undertaking, yet one that needs to be done from time to time.  Unfortunately, things often get broken in the process. 

WordPress makes it very easy to switch themes without affecting the data.A theme is like fancy widow dressing around your blog.The blog’s content won’t change, only the window dressing changes.WordPress is especially fun because you can change themes around major holidays or events. 

Make Your Own WordPress Themes

Developing your own WordPress themes is fun and easy with theme development software like Artisteer.Artisteer can also make Joomla themes, standard HTML templates and more.  Ever wish you could have a theme with sidebars on the left instead of right, or perhaps on both sides?Want a different font?Or perhaps make a theme with rounded corners verses square?  Here are two blogs I made with Artisteer, one about scented candles and the other about strength training.With the help of a few free plugins, you can also make themes to look more like a standard HTML website.

If you haven’t already given WordPress a try, I encourage you to do so.  If you can use word-processing software, you can use WordPress.

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