So, let us speak about the mechanisms you should use if are going to conduct the affiliate program.

Affiliate Agreement

Under the cooperative agreement affiliates usually pay attention to three points:
1. The size and duration of the commissions for repeat purchases.
2. The value of the bonus given for new affiliates.
3. The presence of discounts on site products for affiliates.
Each of these items in their own way is important and necessary that the company clearly stated its position on these issues.

System of statistics

Affiliates must receive at least a minimum set of statistics given by the visitors committed their transactions and earnings. Naturally, the better, the more convenient and more informative will the statistics be, the better it will characterize the affiliate program. Also very important that the issue of trust: to statistics provided by reputable affiliate networks confidence is much more than the statistics, located on the side of the seller.

Payment mechanism

Payments to affiliates should be implemented without delay and with the maximum possible number of ways. Also affiliates always pay attention to the frequency of payments (it should be not less than once a month) and the value of the minimum threshold at which you can withdraw money from the affiliate’s account. High thresholds deter potential affiliates. On the other hand, to make the threshold very small is unprofitable for advertiser because of too frequent requests for payment of money. Normal threshold is $ 50.

Partner links

Affiliates can use a variety of types and formats of ad units, so it is important that an affiliate program to the maximum to satisfy their needs. Among the promotional materials the most common are text links, banners and order form. Also we can find combined html-blocks, advertising zone of a few ads, links to individual products. Quantity and quality of affiliate options is an indicator for the potential seriousness of the affiliate program.

Newsletter Publishers

If a company is truly interested in developing of an affiliate program, a periodic newsletter (meaning informative newsletter, and do not notice the entry into the program, etc.) can serve as an excellent tool for training of affiliate. In this newsletter you can talk about how to promote affiliate sites, giving various tips and suggestions, to notify about new affiliate program.
In conclusion, we present a research with the results of the affiliates survey, conducted with a site that is one of the largest directory of affiliate programs.

These results can hardly be considered as representative (286 votes total respondents), however, they show the general trends. Most affiliates (51%), as expected, are attracted by the level of commission – they believe it is the main guarantor of future earnings. Another category of users, especially, drew attention to the site, which will have to cooperate with, and selling product – respectively 26% and 9%. A large number of respondents believed that the main thing is discounts on product sold. In such a way 7% assumes that is an unexpectedly high rate. Finally, the remaining affiliates called the most important factor in the partner program – the existence of a good system of statistics (5%) and distribution (2%). We can assume that most valuable and active affiliates are among this part of the respondents.

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