As more Tampa and Brandon businesses increase the amount of email marketing campaign efforts due to their slim advertising budgets in 2009, it is important to grasp which statistics one should monitor and how doing so could help future email marketing efforts. Many email marketers today watch metrics that are directly related to their particular email marketing plans. For example, if you are sending HTML emails to prospective clients you may use open rates as a metric of your campaign’s achievement. Other statistics which may assist your email marketing efforts moving forward include: open rates for each distinct day and time, click-through rates and conversions.

As a Brandon or Tampa company in the development stages of an email marketing campaign, would you be interested in learning what kind of open rates other email marketing programs are getting? According to highly recognized email marketing services provider Aweber, the average open rate within their network for April 2008 was 13.6%. Please keep in mind that the figure could not be relevant or a realistic percentage for your specific industry, regardless if your open rate is below this figure do not feel discouraged. What you should take out of this figure is simple, if your open rate increases over a short period of time than more subscribers are reading your broadcasts and vice a versa. The next metric related to open rates which could be of great importance to your Brandon email marketing programs include the day and time of your email messages.

Do you know which day and time has returned your email marketing programs the highest success rate? Many email marketers may quickly answer “Tuesday, Tuesday, Tuesday”. Well, this could be true for many email marketers in the industry. The truth of the matter is that each of our email marketing programs or email marketing clients have a distinct message to offer a specific audience. So what functions for audience #1, could not function for audience #2. To have a better idea, simply test your broadcast audience and track your statistics for each campaign. Within a few broadcasts, you may quickly find what works best for you and your specific audience.

In addition to monitoring your email marketing stats, you may also want to ask your Tampa email subscribers or prospects to add you to their address book or “whitelist”. This may help you to improve the response of your email marketing programs.

If you’re a Tampa or Brandon professional utilizing email marketing and would like to learn how email marketing could help you get more leads, increase service total sales and brand awareness, simply sign up for Spotlight Creation’s free informational e-newsletter.

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