Many studies have confirmed that radio is a good medium for product advertisements. People listen to the radio for entertainment, usually to listen to the newest music or to their favorite radio program. In between the program, advertisements on products and services are being played.

For many years, this has been the trend in marketing. But now that the radio medium is almost behind the audio-visual medium, the Television, and the Internet, other marketing strategies have to be employed to continue the benefits of advertising by means of audio.

It is then that the benefits of using music on websites were discovered. Before, music on the Internet was just obtainable in downloadable forms as mp3. Even through hosting downloadable music on their servers, companies were able to get much traffic on their sites. And each one engaged in Internet marketing knows that website traffic plays a big role in boosting product and service sales.

However, there had been a problem with illegal music download in which artists, musicians and record companies have lost millions of revenues.

After that, came the fame of Internet music streaming. Unlike the former, radio streaming does not allow download of the music files. Thus, the copyrights of the artists and record label owners are protected.

So, how can this be done? There are several ways to stream audio from your site. Primarily, is to stream a radio program from your site or blog. You can find complimentary affiliate programs that allow you to stream their radio content from your site.

What will this mean to you? This means that your site will have fresh audio content every time it is visited. What’s even great is that the content is being updated even with no much attempt from you.

In this case, what you needed to do is to signup with an Internet radio station and have the link embedded on your blog or website.

An additional way is to stream mp3s. To do this, you just need to upload your mp3files on a server and add the files’ links to the page. When the link is clicked, the browser opens a media player window and plays a file. Still, because the file is in mp3 format, it may also be downloaded. Downloading music files without the authorization of the copyright owner is unlawful. Therefore, if you will be using this type of streaming, check that you have the appropriate permit to do so.

A third way to add audio to you blog or website is to stream music through organizing playlists. Playlists are m3u files, which if downloaded, will not play music if offline. Using this process, however, can be difficult. Here is a short instruction on how to do it.

1. Save your mp3 or wma file on the server. You may skip this step if you know that the file exists on another server and know the link to that file. Check that the link has a .mp3 or .wma extension.

2. Open your text editor and type the path to the file. Include the http:// and the file extension. Repeat this step until you have included all the links to the files that you would like to be incorporated in the playlist.

3. Save the playlist with a .m3u extension.

4. Upload the m3u file on the directory where the music files are hosted or to your server.

5. Open your html editor and embed the link to the m3u file. Via this, you can also set if you want to have the playlist to autoplay if someone visits your site of if you want your visitor to control playing the music. You can also set the volume level.

As soon as the code is embedded on the html file, and whenever your site is visited, the songs in the playlist will be buffered, streamed and played one after another. If your playlist has several songs, the user can skip forward or go back a song in the playlist using the media player controls.

Doing this setup works for many website owners. Via this you can customize the category of music being played on your site. You can even play recordings related to your product to boost product awareness.

It requires understanding of html to be done. But if it will be the best way to enlarge traffic to your site, why not request assistance from programmers. After all, having audio on a website is a proven way to increase sales.

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