Wikipedia says, leverage is “A force compounded by means of a lever rotating around a pivot” and “By extension, any influence which is compounded or used to gain an advantage.”

The majority of us were almost certainly first introduced to the principle of leverage as we explored the Teeter-Totter in our school or at the nearest playground. Initially, we played only with kids who were the same age – and weight class – and we were completely content with the lever and the pivot being fixed.

However, as we aged and started playing on the teeter-totter with kids that were older and heavier – we quickly learned that if we could change the location of the weight (thus effectively changing the length of the teeter-totter relative to the fulcrum), we could easily lift bigger and heavier kids.

By re-purposing content we are effectively chaning the length of the figurative “lever” and the location of the figurative “pivot point”.

When we simply re-use content, we go for effectively the same market segment and use pretty much the same tools and media to reach them.

However, when we re-purpose the content, we adjust our focus to a different use, normally for a different market niche, and we may well modify the media as well.

For example, a lot of home businesses sometimes conduct live eventsof one sort or another; e.g., a workshop, seminar, training class, etc.

Best practice suggests that we plan (from the beginning) to re-purpose available content and extend it to a larger audience. In the example of the workshop, seminar, training class, etc., it would be to our advantage to audiotape and/or videotape the event for subsequent distribution via audio or video files, CDs, DVDs, etc.

Re-purposing adds another dimension to simply re-using existing content – it extends our marketing efforts into additional market segments, thus increasing overall exposure of our products and services, and ultimately increasing our profits as well.

If you like what you’ve just read, and would like to learn how to use leverage to help put your income on autopilot, get the Infinite Income Plan here.

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