In business, copywriting is one of the more under appreciated, yet vitally important skills. Let me introduce you to John Carlton, master copywriter and marketing rebel.

Though one of the main forces behind some of advertising history’s greatest marketing campaigns, recently, John Carlton has chosen to avoid the spotlight and remain anonymous. Why he did this is because he is not a man who is out for fame and glory, though that is what he is enjoying now, but because he is a man full of humility.

What no one can dispute, however, is the fact that John Carlton is one of the world’s highest-paid freelance copywriters. He earned his great reputation after 20 years in marketing, creating fortunes for other major corporations.

So how is copywriting the cornerstone of any business? Because without good copy, business can fail miserably due to lack of interest.

For a business to thrive, it needs customers. How does a business get customers then? By putting out great copy material to impress them and lead them to the business. Remember, the root of all profit in business is how much people are there buying your product. If your product is not in the consciousness of people, then how can you sell?

You might say that the way to attract customers is by advertising. Whether by shelling out fortunes for ad campaigns, or viral marketing. You’re right, of course.

But, did you ever consider, who writes the copy for those ads? Who writes what viral marketing is to be posted and spread? Copywriters.Though it may not be obvious at first, since copywriters are often relegated to the backstage, it’s true that they play a most important role in ad campaigns.

John Carlton‘s skills as a copywriter have no equal. And what makes him even more cool, is that he gives advice and lessons for way less than what he charges. Sometimes, for free even.

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