The main purpose of installing a squeeze page is for enticing potential customers to revisit the marketer’s webpage for potential sales in the future; for the possibility of repeat sales with loyal clients; and customer-to-customer referrals as well.

With so many list building techniques and methods out there, it is fairly easy to lose your head with trying to amass the most number of potential patrons – without really thinking about whether you are doing this task correctly or not. Think about it this way: concentrating solely on building up your list is like working very hard to drive the most number of traffic to your site. Although this sounds good, it can prove counter productive in the end. Why? Because your efforts are not yielding any result. You may have a very extensive list of people, but none of them are doing anything positive (such as buying from you or continuing their email subscription.)

What you need to do is drive as many quality traffic to your site, and the term quality means that you are limiting your efforts to enticing the specific group of people who have about 60% to 100% chance of really taking out their wallets to buy goods from you. The same is true when it comes to list building. So how can you make your list building efforts run correctly? You would need a squeeze page for starters.

What is a squeeze page?

A squeeze page is also known as a landing page, where website visitors are asked to fill out an opt-in form that solicits the visitors’ email addresses and other information that the online marketer might need like the visitors’ first names, etc. There are different kinds of squeeze pages, and some of them are tailor-fitted to suit the needs of the marketer who is using them.

One example would be: a website visitor is asked to opt-in in exchange for a free email alert of the product being offered. If the visitor decides not to fill in the form, the only option would be to leave the website altogether. Another example would be an opt-in form that the visitor can either disregard or fill out later for a chance of exploring the site first. This form though is not really considered as an effective squeeze page by many seasoned online marketers because of its low success rate in terms of capturing web visitors’ email addresses.

Third example would be: a website visitor is asked to fill out the opt-in form, but instead of being directly "released" into the site, the website visitor has to wait for a confirmation letter from the marketer through the email he or she has submitted; and that there is a verification code that the website visitor must click onto to assure the marketer that the subscription is indeed being asked for by the person who owns the aforementioned email address. This is called the double opt-in. And by far, this is the most successful kind of squeeze page example around.

The underlying principle behind the installation of squeeze pages is that sales usually do not happen on the first time a website visitor lands on a marketer’s page. So by ensuring a continuous electronic correspondence with the visitor, the visitor is enticed to revisit the webpage again and again. This helps cement potential sales in the future. Additionally, for regular patrons who are given updates as to new products and promos, this ensures that there are repeat sales and even customer-to-customer referrals as well.

Working his way around complicated processes that limits his list building endeavors, creator Christopher Freville finally completed his fully automated software program that feeds the opt-in boxes of his website choked full of loyal subscribers. The first of its kind, the Automated List Builder is now helping other online marketers increase their marketing lists by a hundred fold with techniques for a squeeze page.

Article Source: ArticleSpan

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Filed under: Internet Marketing

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