Many small business owners have a doubt regarding internet marketing. They feel that having an online presence is not needed since they only sell their products or services locally. That reasoning could not be further from the truth. Studies show that 90% of people examine a product or service online before they ever decide to use it. This statistic alone should educate a person that an online presence is needed for growing a small business. This does not mean a small business owner should just throw up a website and call it fine. So where should one get begin?

Let’s take for example a local shoe store. A website that has the purpose of growing a small business needs to be well thought out. If a business owner is going to build the website themselves it would be wise to start at the beginning. This means choosing a website template that is associated with the kind of business one does. So if the business is selling Dansko shoes, the website should not look too “corporate”. Second, don’t overwhelm the first page with excessive amounts of information. The first page needs to introduce the business and provide a reason why a potential customer should choose them over a rival business. Other pages of the website should showcase contact information, testimonials and other useful and related information. These elements should make a adequate initiation to a website.

Because such an overwhelming number of people research information online, having a website is definitely important to growing a small business. There is generally small amounts of rivalry online for small and local businesses. Being the first business to have a website presence will always give you the edge on your competition. In our discount Dansko shoes example, this isn’t possible anymore, as competition is extreme. This is because search engines like Google give seniority to websites that have been maintained for a longer lengths of time. This is why even having a simple website is needed for every small business owner.

If a business owner has no experience building websites it is possible to appoint a webmaster that understands how to craft a website for growing a small business. They will optimize the site to be found in search engines for the kind of business one is in. Many business owners have discovered that most of their customers have come from online advertising efforts. Once a business owner has a quality website they will want to consider other types of online advertising. This maycomprise of pay per click advertising or online press releases. The best recommendation is to hire a person that can do all of this for the business in order to give the business owner time for what ever they do best.

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