An investment banking presentation can put the reader to sleep, especially for potential investors. Thick booklets of printed information, charts, graphs. Who has time to read and evaluate so much information? Certainly not me! I just throw it into the wastepaper basket, unread. Someone spent uncountable hours laboring over this information, but I don’t care. I don’t have time to spend reading. The time for the paper investment banking presentation may be past, however, to be replaced with the video presentation.

Think of the interested prospect, looking for an investment opportunity. He receives a pile of book-length presentations from your competitors. How does he handle them? He thumbs through them, heaves a sigh, and tosses them in with the leftovers from lunch. How can you stand out? You can stand out by getting off the paper and onto the screen. Talk to your prospects directly through a computer-based video. In a company profile video, you can put your people in front of the prospect almost as if they were visiting in person, and they can speak the words that the prospect doesn’t have time to read. You can tell your story in pictures and make it real for the viewer. You can take them on a virtual tour of your facility. You can put your people in front of them. And all of this can happen just through your web site. With a video on the web, the viewer can see your video whenever is convenient, and as often as he likes.

Another unread document is the annual report. Annual reports are required of public companies and are based on data that has intrinsic interest. But, no matter how innovative the design or how eye-catching the photography, they are still filled with words to be read. You can jump forward if you re-envisage your annual report as a modern video annual report. Bring your boring data to life. Bring your people into visibility. Make your readers wake up and pay attention.

The third option is the road show. A professionally, even artistically, produced video can take the place of the need for your people to travel. Your prospects can see who you are and what you offer right on their computer. This video can show your people, your facility, and your product. It’s more than just another PowerPoint slide show, although this presentation can contain slide show-type material. It will be a living representation of your company, its people, and its offerings.

The company that prepares your video can also promote it through a nationally distributed press release containing a hot link back to your video. An e-mail message can be distributed to 50,000 qualified prospects. These recipients can then easily share your video with their colleagues through Web 2.0 sharing and book marking tools.

This exciting, new technology can revitalize your efforts to reach your prospects in an innovative way. At the same time, these videos will take the place of reams of paper with flying electrons, reducing waste, energy usage, and pollution. They give you a great advantage while removing the disadvantages.

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