In these difficult financial times, it seems that more and more people are moving towards the internet for purchases and away from traditional high street shops. But does every organisation need to have a web site?

There will be those organisations that most likely do not need a web site, such as a small greengrocer who may well have stock that is only on the shelf for a day or two and so does not lend itself to online marketing. Maybe the best option for companies such as this is to have a presence in Yell.com or another of the local listing websites, so that anyone looking for a local organisation will locate them there. They will also be able to get basic details such as opening times, telephone number etc. This should prove enough for such a business.

The large hypermarkets all have web sites that can be used for Online Marketing and have well organized delivery services to ensure that groceries arrive quickly. However this kind of service may well be beyond the resources of a small local greengrocer, or the like and is probably unnecessary.

Another kind of business that may need a small web presence is bespoke clothing, such as wedding dresses. Their web site may well be a showcase of a collection of styles and prices to tempt the user, in the hope that they will come to the shop and take the next steps such as measurements, fittings and final purchase. It does not seem feasible to offer these aspects of their service online, although contact details are vital and customer feedback would also be handy.

There is a legitimate argument that for small local companies, an advert in the local free newspaper and word of mouth recommendations may well bring in enough local business to keep the company going. But what about the future, as more and more people look online for their key purchases, it is really only a matter of time before they look for more and more of their daily needs online in numbers.

What is really appealing about even just a small showcase web site is that once it is up and working, it’s available day and night for potential customers to find whenever they do a web search. So in that situation, it would seem like a good idea for the majority of organisations to have a web site to show that they are being up to date and so should look more attractive to modern day customers.

Where businesses do have web sites it will be critical that these are optimised so that when a user carries out a search in Google, for example, their Search Engine Placement will be on the first page of the organic results, in the hope that this will result in an order, or an email or a phone call for a meeting.

The company would need to use the services of a reputable SEO Company to undertake the work, and various checks can be made to ensure that the company is able to deliver the right results.

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