Learn The Art Of Backtesting With TradeSim
It is important for you to learn how driving traffic to your website works, not just with SEO but with it all in mind in general. Targeting your customer is very important.
Have you ever heard of CPA (cost per action) accounts? I learned from entrepreneur, David Jenyns that they have this cool piece of software that let’s you target customers for your website. It will cost you about $300-500 for a week, then you can look at the stats to see where you are converting your traffic or not.
Nearly all these kinds of websites have some kind of tracking code for you to check to see how well your traffic is converting. What you really want to do is not pay for the traffic but to get these companies on your side as your affiliate.
Just how do you get them to accept an offer on a per sale basis? Well you have to test your product or service on your website and be able to prove to them that a per sale deal would best suite them.
There is big fraud in this type of business where 15-20% of the orders are not real. What happens is you have these people from Russia buying up your product then returning it for a refund. This type of activity doesn’t happen on the bigger network. The downside to that is that your product is a lot harder to get accepted by them. But don’t let that stop you.
I had a large ISP provider that was selling banner advertising for about $10,000 to $20,000. I approached them with the idea of doing a per sale contract and they agreed. My banner was on their front page.
If I look back and my internet marketing history, it is interesting to see just how I would do something if I started my business from scratch. This is an extremely value exercise that you can do for yourself. I do a lot of testing to see how and which products perform the best. So I recommend doing split testing if you can find some software to help you out with this. You can do a search online and find many programs that would help you out in this area.
How can you get your searches down to a fine tooth comb? Many businesses get their niche targets down to an applied science. What is your targeted customer traffic? How many searches can you obtain each month and what is your competition like? When you try out paid media you can get shocked by the results.
This is what you’re dealing with in SEO. You begin with by getting your website indexed into the search engines, then you try to get it on the first page, after that you try to get the customer to click on the link, then opting into a mailing list you might have, then finally trying to figure out how to get them to buy. With driving traffic with a paid media account, you’d be surprised with how many steps you can cut out.
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