SEO usually means back links, they rule in the world of internet marketing. Where your links are coming from, the anchor text being used and the PageRank of the page you have the link from all go into building your link profile.

However when it comes to building an authority site there is another important aspect, an aspect that is an essential part of search engine optimisation and will definitely help increase your keyword rankings.

People don't consider outgoing links to be part of search engine optimisation but they are? Read on if you want to find out.

A user wants the best information available, point them at quality resources and the knock on effect will be that you have built trust with the user. You have to remember that no matter how good you think you are you cannot provide all the information a potential user may need, the web was created to give people an avenue to the best info in every area.

Not only is this a great way of flowing traffic to quality resources but it is als a great way of engaging the linkerati, those around the web that are more likely to throw links around, let me explain.

As well as adding value to your visitors it will also raise your profile in your niche, if you are passing traffic to another site the webmaster will no doubt pick up on this and could even link back to your information, easy really link out for links in.

OK let’s get down to business, can linking out really increase your rankings? Take a look at wikipedia, they have millions of outgoing links, do they suffer? The fact is Google will reward a solid resource, around a month ago most SEO blogs were shouting about this and even provided examples. When linking out do so to sites with some authority in your niche area and remember to use the target anchor text, this way your rankings will benefit.

Let's think about this from Google's perspective, you are an expert driving traffic to expert resources and information, do you think any search engine would punish this? Google have mentioned countless times, "just make a great resource"? Do you really want to miss this easy opportunity?

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