If you are an online retailer who has survived over the past several years, you have probably become expert at all the online marketing techniques that have allowed you to capture and sell to your target market.

Phrases like article directories, SEO, long tail keywords, domains, linkages, SERP, and the like are second nature to you. Guess what? You now have an extremely valuable set of skills that can help you to launch a secondary source of income in the area of consulting.

This prospect may not be interesting to you if you are going full bore in your expanding ecommerce business. But, if you feel the need for a little extra revenue stream or, you can turn over some of the day to day operation of your business to trusted associates, you may be able to increase your income. Plus, as any consultant knows, the more consulting you do, the more you learn about the subject you are hired to be an expert in. This means that your consulting activity will likely help you run your own business better as well.

The website Thinking Australia recently noted that Australian retailers are starting to make major investments on the online segment of their business, but they need people with expertise in online marketing to guide their efforts. They specifically mentioned that UK-based online marketing experts who are willing to move to Australia will find excellent job prospects. But, given the Internet as the work medium, frankly, anybody in any location should be able to sell their consulting services without necessarily having to move to a new location to do so.

In a recent article targeting bricks and mortar retail marketing executives, author Dean Wittner chided traditional retail marketers for continuing to operate in the Stone Age when there are so many Internet-based tools at their disposal. One of the problems in making this transition to a multi-channel approach to marketing is that these more traditional marketers simply don’t have the skills to follow their customers online, understand how to find them, talk to them and give them the options they need to learn about products, make comparisons then purchase either on line or off the shelf. You, who have cut your teeth online and know your way around RSS feeds and terms like Latent Semantic Indexing, can deliver a whole new world of opportunity to the traditional retail sector.

How do you connect with this opportunity? First, develop a portfolio of services to offer. Then try advertising your services on traditional retail association websites. Go to Elance and search for projects that are looking for your skill set. Look around in your own neighborhood for businesses that may need your help. Hook up with the local Chamber of Commerce to look for leads. Offer to be a speaker at the Chamber or at Rotary on the topic to inspire interest. And remember, every time you work with someone else business, you will learn something to help your own.

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Article Source: ArticleSpan

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