Resource Author Francisco Rodriguez Higueras
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Why is article marketing so important to an online business? Without being able to market SEO articles, it makes it hard to get people to your web site and gain business.

Page Title Optimisation Your page title is the text description that search engines use in the results and your web browser displays in the top of your window. The page title is very important in SEO and is one of the main factors in helping your web page rank. Your title should be an accurate description of what content is displayed on the page and should only focus on 2 or 3 main topics or key phrases.

The tag is contained in the section of an .html page. It is a stand-alone element and not really a meta tag, but it is the most important step you need to take in optimising your website, whether it’s a blog or static Web page.

This tag is what Google and the other search engines index in their results to link to your website. It is the “first impression” and your only chance to make the Google user click on the result pointing to your website. This is a mirror of the quality you offer on your website.

Your page title should use keywords used in your content heading and paragraph tags. If your web page has content related to “Sydney SEO” or “SEO Central Coast” your heading and paragraph tags should also include the keywords “Sydney SEO” and “SEO Central Coast”.

Small Businesses:
What can small business owners do to ensure that they are getting seen? Submitting and using articles with SEO keywords is the first step. It is important to understand the concept behind SEO keywords, which is to get the best search engine optimization that you can from your articles. The search engines use these keywords to place your web site in the results rankings. The more SEO keywords you have that are hit by the search engine, the better your chances of having higher search engine rankings.

Finding a niche keyword or phrase starts with your interest. Make a list of your favorite products and services, if you are going to start promoting your website, its much easier to write articles and come up with content if you are interested in the product or service. A keyword tool provides you with the keywords or phrases that people are typing into the search engines. So for example in our tool we searched for “skateboards”, the tool would give us some data back on how many times that keyword or phrase was searched in one month.

Increase Your Sales!
If you are a small business owner on the Internet, and have tried numerous different marketing strategies but nothing has worked, you should find out how to hire professionals to construct, edit and market articles for your web site. Although there are numerous different marketing strategies that you can try, article marketing is one of the most widely used and recommended.

Name Your Page File Names There’s lots of scope for SEO around your page names. Google guidelines suggest that you build a brand, but nevertheless keyword rich filenames do well in search… if the SEO is done right. They should be based around the top level keywords for that page, there’s no reason to give pages or files random names. If a page is based around keyword content, then the filename should contain those keywords. Using my same examples as before, if my page has content about “Sydney SEO” or “Central Coast SEO” I would probably name my page Sydney-central-coast-seo.html or something along those lines. You will notice I used dashes (-) instead of and underscore (_) to separate the words. Google reads both as a word separater but dashes are more widely used.

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