Unless you’re completely new to the blogging scene, you’ve probably heard two things. One thing you’ll have heard is that content is king. The other is that you must offer your visitors real value if you want them to keep visiting your blog. Getting this part right doesn’t guarantee you’ll make money. A less talked about secret of blog income is that great content and providing value will only get you so far. That may seem to contradict what you’ve heard, but it doesn’t. Keep reading to see why I say this. When top blogs make money, they surely have great content that provides value to their readers, but they have several more characteristics. By far the most important is that people read them. They have lots of visitors (traffic). In other words, thousands of people a day read their blogs. No matter how good your content is, no matter how valuable your visitors find your content, if you only have a trickle of visitors, you blog income is going to be at best very small. There are tens of millions of blogs out there. If your blog addresses a popular subject (and if it doesn’t, why are you bothering?) [...]