What Is A Blog? Millions of people are doing it, from CEOs and business owners to stay-home mums and students. I like the definition used by Blogger: “In simple terms, a blog is a web site, where you write stuff on an ongoing basis. New stuff shows up at the top, so your visitors can read what’s new. Then they comment on it or link to it or email you. Or not.” I think of my blog as my online journal, a place to record my thoughts and experiences and to share them with a few, or with many. It’s [...]

What is a blog, you ask? Short for “Web Log,” it’s an increasingly popular way to self-publish online. You can actually syndicate your articles, making this a great way for experts to showcase their specialized knowledge. Think of a blog as a form of an online journal, with frequent postings and observations on items of interest. Most blogs focus on a narrow subject area, which is ideal for experts. Hyperlinks to articles, websites and other blogs make this a very interactive medium that encourages audience participation. The Pew Internet Study estimates that about 11% of Internet users – translating to [...]

1) Consultant Blog: This type of blog is extensively used by a variety of service-based companies including marketers, interior designers, event planners, financial advisors, and so on. In fact, this is the type of blog that I write. The Consultant Blog primarily features a single person writing about their advice and observations. It is a way of highlighting your know-how in an area and building an active readership who trust your opinion to guide them. 2) Tourist Blog: Every Bed and Breakfast can benefit from this type of blog. It features the local area with pictures of surrounding vistas and [...]

So you’ve decided that you want start a blog but are not sure where to start? Don’t worry too much because the fact that you reading this right now means that you care about the overall end result. Let’s get to the brass tacks! According to a new study, there are literally over a hundred thousand blogs created each and everyday. I’m not sure what percent of these are actually serious about maintaining one, but you have to admit that it’s a pretty large number of new blogs born daily. What’s important, is that this gives immediate insight that blogging [...]

• Keeping it natural Your blog is a way of conveying your ideas and opinions. Try not to write it in too formal a manner like you are writing a report or it may turn readers off. One thing I found was that readers love a conversational style of writing. • Captivating Headlines Headlines may be one of the most important components in your blog posts. This is because an eye catching headline relevant to the topic will immediately capture the attention of the readers and make them want to find out more by reading the body of the post. [...]

Just a few short years ago hardly anyone knew what a blog was, but now, because they are so easy to set up and maintain, their popularity has blossomed beyond all expectations. Blogs are not just for ordinary people who wish to expound on their hobby or area of special interest. Blogs are for the smart small businessperson who understands the power of the published word online. A blog can provide a low cost means of marketing online, a feedback mechanism for establishing your side of the story against someone spreading negative and potentially damaging things about you and your [...]