You’ve heard the stories about people making thousands, even tens of thousands of dollars a month from blogging. Well those stories really are true. It’s true that some people who really do make that much. But the vast majority of bloggers earn little or nothing for their efforts. One reason for the difference is the value the successful folks deliver. It’s easy to create a blog. It’s so easy to create blog that statistics indicate there are something like 100 million of them. Even so, only a very tiny percentage of the people who try this make any money. A big part of the reason why is that most blogs deliver little or no value. Unless there’s something special about a blog, it will have little value to visitors, and will make very little (if any) money. Either the content must be unique, or the presentation of the content must evoke people’s emotions. If you’re saying the same stuff as everyone else, with a generic style and middle of the road opinions, few people will care about your blog. When it comes to delivering unique content, it helps to be an expert in the niche the blog covers. Experts can [...]