If, by chance, you aren’t familiar with Twitter, you can easily locate a quick introduction to Twitter online.

Of course, you may just be happy with your current social network outlets, and these work just fine and should be maintained. It doesn’t mean you couldn’t add another plum to your pudding.

The secret to its success is not really much of a secret really; being down to the simplicity of it. Once logged in, you are free to do what you wish from the comfort of your home page.

Direct public messages can be sent with the inclusion of the @ symbol and then the user name of whomever it is you wish to, whilst private messages can be sent in much the same way; substituting the @ for a D.

Because of this, (and the sheer novelty value perhaps), most people build up a network of followers in decent numbers, quickly.  If you have your own website or blog, you can also attract very relevant followers by posting a follow me on twitter button on it.

Because of this ease of attraction, it is unlikely that many businesses would argue against its use. Whilst many businesses may benefit from membership more than others; that is not a reason for not being twitted up and getting your musings out there.

Whatever your missio0n; whether to generate footfall to a new hotel, or win more writing contracts; Twitter is the choice of the present.

As with anything; Twitter will recede in popularity and use; but not for a good time yet. Twitter is here to stay for a while; growing stronger all the time. Good little bird.