As long because the Internet has been around, it has remained a mystery to the mainstream public how Web sites are listed at the top of search engine results. There are many theories of how search engines and search engine optimization (SEO) initially began. The Nineteen Nineties Alan Emtage, a student at the University of McGill, created the first “search” program in 1990 known as Archie (still in use these days), to archive Internet documents. The subsequent year, Gopher started at the University of Minnesota, and this is when the concept of search engines began. In 1993, Matthew Gray created [...]

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