As long because the Internet has been around, it has remained a mystery to the mainstream public how Web sites are listed at the top of search engine results. There are many theories of how search engines and search engine optimization (SEO) initially began. The Nineteen Nineties Alan Emtage, a student at the University of McGill, created the first “search” program in 1990 known as Archie (still in use these days), to archive Internet documents. The subsequent year, Gopher started at the University of Minnesota, and this is when the concept of search engines began. In 1993, Matthew Gray created the World Wide Web Wanderer, the earliest known search engine robot that assists with ranking Web sites. However search engines as we have a tendency to use them these days were born in 1994. In that same year, Galaxy, Lycos and Yahoo! were all started, two of which are still widely popular search engines today. Yahoo! was among the first to implement SEO techniques, even though at the time they were unaware of the potential growth the business would soon have at the flip of the century. Yahoo! Founders David Filo and Jerry Yang were attempting to get their site [...]

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