Any experienced marketer will tell you how important link building is in SEO. But the problem is that getting high quality backlinks from credible, relevant sites is not really easy. Therefore, in a very real way a good link building campaign has its own costs and will consume time. This is why you should be careful when starting to build links; one small mistake and all your efforts go down the drain. You can easily avoid mistakes and frustration with good information and correct actions. This article will discuss a few common backlink building mistakes that can cause you heartache and lost time.

One of the more common link building mistakes is to try and build backlinks from sites that have no relevance to your own site’s subject. In order to build effective backlinks, you need to find sites that contain similar topics or keywords to yours. For instance, you might own a gardening website, so getting backlinks from a dating site won’t help your efforts at all. You won’t be doing your site any good. While it’s not always easy to locate the better quality sites within your own niche, it’s definitely not impossible. Even if you’re only in a small niche, you’ll still be able to find a high number of relevant sites to suit your link building needs. You can find such sites by researching through the search engines or by going through link directories. Simply email the webmasters of these sites and ask them if they’ll give you a backlink. Usually people hesitate to approach site owners and ask for a backlink but it’s one of the most reliable ways to get your link on the most relevant sites. It can take a little time to contact many webmasters this way, but persevere and you’ll see the results sooner than you think. It’s better to be patient and have relevant sites link to you rather than having the irrelevant ones.

Another mistake that webmasters make is that they get backlinks from websites or pages that contain lots of links. Backlinks have far more value when they’re coming from pages that don’t already have hundreds of other backlinks on them.

Adding your link to a page already containing 200+ backlinks to other sites within your niche won’t make much difference to your efforts. But on the flip side of it, many directories make use of the “nofollow” tag on non-paid links. Even if a directory has 200+ links on a page with all “nofollow” tags on them, ask to have your link excluded from the tag so it will count.

You really can improve your linking campaigns by using the suggestions you just read about. All these mistakes are easily taken care of now that you’re aware of them.

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