One. Update the pages on your site frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.

two. Offer further worth on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You may also advertise their books or videos, if these products relate to your industry and arenot in competition with your own product.

3. You can permit customers to ‘opt in’ to get repayments and offers. Place a link on your website to invite clients to ‘opt in’ to get a once a month newsletter or valuable coupons.

four. Add a link to your primary page with a script ‘Book Mark or Add this site to your favourites’.

5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your site link, with a prewritten title, Thought you may have an interest in this, just by clicking on it.

6. Brand your website so that visitors always know they’re on your website. Use consistent colours, logos and slogans and always offer a ‘Contact Us’ link on each page.

7. Make a ‘Our Policies’ page that clearly defines your philosophy and beliefs in dealing with your clients. Also post your privacy policy as well so that clients know they’re secure when they visit your site.

8. Make a FAQ page which addresses the majority of the doubts and clarifications about your product or your company that are probably going to be asked. This helps to resolve the majority of the buyers doubts in their first visit to your site.

8. Ensure that each page on your website has suitable titles and keywords so that your consumer can find their way back to your website if they lose the book mark.

9. Never spam a customer, who has opted for newsletters, with unsolicited emails. Later if they decide they need to ‘opt out’ of the mailings, be sure you respect their request and take them off the mailing list. They may still come back if they like your products. But they’ll certainly not come back if you continue to flood their email box with mails they no longer wish to receive.

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