Have you ever wondered why celebrities are usually hired as promoters of products? Virtually all types of products have celebrity endorsers. From personal hygiene products to health commodities, celebrities seem to be the preferred endorsers of these products even though most of them lack the knowledge to endorse these products. In terms of basic advertising concept, this celebrity-endorsement approach is called the declaration effect. On the other side of the spectrum, it is also notable that ordinary Joes and Janes in the streets are also hired to endorse certain products. This approach is typically called the bandwagon effect. The underlying principles behind these two advertising approaches are also used in viral friend generator marketing strategy.

The testimony effect and the bandwagon effect are effective advertising techniques simply because the endorsers hired for the purpose are known or at least popular to the viewers. Consumers can readily trust celebrities and ordinary Joes and Janes in the streets because these are people who they can readily relate. Some celebrities are almost like personal acquaintances. The people-on-the street interview approach is also effective because it establishes the bandwagon effect. For most consumers, the testimonials of ordinary people are reliable to some extent because most customers are part of this cross-section of society. The tell a friend code marketing strategy capitalizes on the fact that people trust people they are familiar with.

Since viral friend generator involves the relaying of email invitations, people who receive these invitations that bear the name or identity of the people they already know (particularly friends, relative, or associates), they would believe that the source and the product that is being endorsed are trustworthy. It is relatively harder to ignore people that we already know. If a friend, a relative, or an associate sends us an email, most of us tend to pay attention on the details even if the email was merely auto-generated by a website like viral friend generator.

Now here’s a great tell a friend code video that serious marketers must watch.

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