The 3 Fatal Errors of PPC Campaigns

In this article, I will list the 3 most regular and deadly mistakes made by pay per click marketers. I will too show you great directions for improved campaign management. At the end of this article, you should have sufficient knowledge to transform your loosing campaigns to high profit earners.

I remember when I initiated my initial AdWords Campaign. I was very nervous! I studied so much courses about pay per click that I thought I knew all I had to know and I was sure to make easy cash!

So I picked a product to promote with affiliate marketing, I used a Keyword software to find keywords with a lot of monthly searches and I began to bid on them and sent the bought traffic straight to the merchant’s page.

How silly I was! And I lost a huge amount of money.

Here it is! this is just the way 99% of new marketers go and their results are terrible! So bad that many of them think that these internet marketing things are simply a fraud and that it doesn’t work.

They are right and wrong at the same time. It’s not as quick as many gurus tell it is, and this is where the scam is. But if you know how to do it, it does work, and it works pretty well.

Don’t have a lot of time?, go to Google Cash Detective you will be able to see how I let my competitors do all the research for me.

So the 3 most regular mistakes are:

1/ Having too many different keywords in the same adgroup. By doing this you won’t be able to create an adcopy which is relevant to your keywords and also to the sales page at the same time. Congruency is crucial. If you are congruent you will experience sky high clickthrough rate, pretty good conversion rate and low priced bids.

2/ Passing by the numerous long tail keywords. Really, PPC engines are today very competitive because a ton of other advertisers bid on the exact same keywords as you. Cost per click has dramatically rased these last years and it’s not uncommon to have to bid as much as £15 for only one click. This is the reason why it is so important to pay for the long tail keywords. For example if you are advertising a book about how to lose weight, don’t bid on the keyword “weight loss”! You would pay a huge amount of money if you were to bid on this competitive keyword and you would probably not have numerous sales because this keyword is not very targeted. You can’t be certain if the clicker is looking for “scams about weight loss programs”, or “cheap pills for weight loss” or “weight loss books” or “weight loss natural methods” etc… Purchasing long tail keywords allows you to pay less per click and to target men and/or women looking for what you are promoting.

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3/ But the most nuisible fault is without the shadow of a doubt not tracking if single keywords are converting. If for example you have a campaign for which you just break even, i.e. a campaign for which you pay as much money as what you are getting from your actual sales. Do you know that generally around 94% of your keywords are not profitable and just lose you money? Only around 5% are making you money. If you knew how to stop bidding on the non profitable keywords you would end up with a super profitable campaign.

The trouble is to notice which keywords are converting for you and which are not.

Thanks to a Pay Per Click Spying program, such as Google Cash Detective, finding such keywords becomes very easy. Read my Review of Google Cash Detective 2 to learn how I am using it to unveil profitable campaigns.

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