Useful Guidelines For Correct KEYWORD Density In A Website Development

Posted by linklanka.com on January 8th, 2010

What do you know about keywords? Essentially, they educate the search engines about your content. However, using too many is a bad thing. Learn about keyword density and how to mix and match for the perfect combination.

Besides straightforward keywords and appropriate density, there are other ways to optimise. Use keyword phrases. Many keywords are well known, these days. Entering “chocolate” into a search engine, brings back millions of results. It is possible that people could wade through 10 pages of results, which they probably are not going to do, and still be confused.

Instead of doing this, they will approach it differently. Instead of one word they will enter something like “chocolate peanut butter cookies.” This is definitely more specific. If you sell recipe books, it would be more beneficial to you to choose the latter phrase instead of just the former single keyword.

A Keyword Myth.

When it comes to online business development, common sense is not always the best approach, especially when thinking about keyword use. You might mistakenly think that if a particular keyword is the right one to attract customers, you should use it everywhere. Theoretically, you are correct.

This is where many people take the wrong road. You don’t want to be stuffing your content so that it appears to be a keyword sandwich. At one time, you may have gotten away with that, but search engines have evolved much like anything else. The engines know that a keyword would not ordinarily appear every third sentence in a content piece. This is generally called keyword stuffing.

Keyword Density.

A typical search engine is difficult for the average person to understand as it is composed of a tricky mix of algorithms. All we need to know is that the robots will do what they’re supposed to do. They search for keywords that are entered into the search box on thousands and thousands of sites, blogs and the lot, indexed all over cyberspace.

Keyword density is a measure of how many of those particular words appear within text. For instance, if your article is around 500 words, bots will calculate how many times a certain word appears within that text. So-called Internet experts used to say that “safe” keyword density was anything between 3 and 10%.

But, search engines have their own ideas about what constitutes the proper density for their rankings. Now, it can be as low as 1-3%. This would mean that your keyword should occur only between five and 15 times in a typical 500 word article. Most tend toward the lower range here to be safe. After all, if you encountered the same keyword 15 times in a 500 word article you would likely think this to be strange, depending on the subject matter.

The keyword density also considers the number of words in the targeted keyword. What is called longtail online business marketing is now popular and can really focus in on your content to reach a tighter and more clearly defined market.

But keyword density also works for your website development in general. When setting up your site, use the keyword in picture tags, subheadings, headlines and anchor text. The content will get people to visit you over and over, but your entire website will be the linchpin that can help you gain and stay on the first page of search results.

Michelle Dale is Chief Executive of Virtual Miss Friday, an adept and highly-proficient Virtual Assistant Service which works closely with enterprising people who really want to succeed in their chosen field. If you’d like to learn more about online business building success strategies that are tailored to your needs, contact VMF today!

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