If you’re the proud owner of a website then you should already be aware of how important it is to promote it, if you don’t understand what you are doing then this will cause nothing but harm to your website. Just because you want to spread the word about your masterpiece of a website, that does not mean that you should immediately start doing everything under the sun to get your website promoted. There are lots of common mistakes that people make when promoting websites and we’re going to look at five of them now…
Spam Free Zone - If you just start sending out unsolicited emails to people, this is not acceptable not for any reason, and you can actually be reported and “sand-boxed” for this. It will also cause you to be blacklisted or barred from large ISP’s, which will utterly cripple any and all of your traffic. Spam will destroy your reputation and kill of whatever business you already have.
Submission services - a lot of people shell out money for big submission services, such as the promotions offering to submit your site to 100+ search engines for less than $20, and that may sound like a good deal, but it actually is a bad idea. If you use one of these services then the search engines will realize and this will end up damaging your reputation The reason search engines can track this, is because most submission services use the same devices and websites to submit their client’s projects in to. If you really don’t have time then there are some legitimate submission companies out there, just shop around and make sure you get them to tell you what they have done.
Search engine submission- Although there are lots of search engines on the internet very few of them are used regularly. There are only around 30 important search engines, you can also consider searching for specialist directories and search engines which are related to your site. If your website is talking about makeup then you should find specialist directories which relate to cosmetics.
Yahoo submission - It’s very important to submit your site to Yahoo however this will be one of the hardest, this is because all submissions are reviewed by humans and not machines. Make sure that the people see your site is a valuable resource for their visitors, and don’t rush your application.
Ready for Customers - You should never submit your site until it is open and working properly. Before submitting you need to ensure that every part of your site works as it should and that there are no spelling mistakes. This ensures that you can have continuous traffic, as a lot of website surfers will not return to a website if it has a “under construction” or “currently editing” statement in place.
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